ADVENTURE BOX: USER-CREATED CONTENT DRIVES GAME SESSION LENGTHThe game session length for returning users increased by 29% in December, from seven minutes in November to nine minutes in December. Adventure Box, the leading social cloud platform for consumer-created computer games, makes it easy and fun to create, share and play 3D games online.
During December, the Adventure Box platform had 199,049 visitors, of which 21% have been returning. The company continued to develop and test the new game form Multimaker, targeting a successive launch during Q1 2022.
"Despite the full development focus on the multimaker, we have seen a continuous increase in the gaming session length on the existing platform in recent months. Users are creating better and better games, which really strengthens us in the belief in the business model with user-created games," said Rickard Riblom, CEO of Adventure Box.
The customer acquisition cost remained low and was SEK 0.26 in December.
Key figures for Adventure Box December 2021 (November in parentheses):
· Number of website visitors 199,049 (201,395)
· Proportion of visitors from gaming websites 4% (3%)
· Average cost for purchased traffic SEK 0.26 (SEK 0.22)
· Number of returning users 42,051 (44,731)
· Share of returning users 21% (22%)
· Number of still image impressions 3,818 (3,445)
· Revenue per thousand views of still image advertising SEK 5 (SEK 3)
Note that the above key figures taken from Google Analytics / AdSense / Ads can vary over time due to the large amounts of data.
Definitions:
· The number of website visitors is the number of individuals who visited the company's website (according to Google Analytics).
· Visitors from gaming websites are reported when a user clicks on the company's website from a third-party website.
· Average cost for purchased traffic is the average cost of each click on an ad from visitors who click through to the company's website through paid ads.
· Returning users is reported when a visitor with existing Google Analytics cookies from Adventure Box returns to the company's website. Google Analytics measures for returning users depend on the user allowing Google's cookies. Returning users who have disabled cookies in their browser will therefore not count as returning by Google Analytics.
· Number of still image impressions are the number of times an Adventure Box promotional message is loaded on a user's device.
· Revenue per thousand impressions of still image advertising is the revenue generated by one thousand ad impressions. FOR MORE INFORMATION CONTACT:
Rickard Riblom, CEO Adventure Box, +46 (0)70 444 24 79,
[email protected], corp.adventurebox.com
The following documents can be retrieved from beQuoted
Press-release-December-Metrics-EN-Final.pdf ABOUT ADVENTURE BOX TECHNOLOGY AB
Adventure Box, the leading social cloud gaming platform for user-created games, makes it easy and fun to make, share and play 3D games online. The company's world-leading streaming technology is patent protected. Founded in Stockholm 2014, the company also has staff in Seville, Malta, Copenhagen, Madrid and Riga. Adventure Box is traded at Nasdaq First North Growth Market under the short name ADVBOX and ISIN code SE0012955276. Aktieinvest FK AB with email [email protected] and phone number +46 739 49 62 50 is the company's Certified Adviser.
If you want to open the text in your webbrowser
click here
______________________________________________________
This information was sent by beQuoted
If you want more information, please go to www.beQuoted.com
To change your subscription, please inform [email protected] beQuoted Press är en service till Dig som är intresserad av finansiell information. Med beQuoted Press underlättas företagens finansiella kommunikation till Dig och till nyhetsbyråer, aktieägare, placeringsrådgivare och andra intressenter på aktiemarknaden.
Vi hoppas att Du uppskattar denna service.
| 