ADVENTURE BOX PASS 500 000 VISITORSWhen Adventure Box, recently listed at Nasdaq First North, presents their growth numbers for November it becomes apparent that streaming technology lowers customer acquisition costs. It is simply easier to become a customer if a game can be played directly without requiring download and installation. To achieve low customer acquisition cost both media and game companies strive to offer the most direct access to its services. Each additional step towards becoming a customer increases the risk of losing potential customers. Therefore, online casinos, TV, movie and music industries have since long abandoned download for streaming.
- Our main competitor Roblox have annual revenues of approximately 1 USD per monthly web page visitor, this despite requiring a download. We believe that our streaming technology should make us 2.5-5 times more effective in turning web page visitors into paying customers, says Adventure Box CEO, Christopher Kingdon.
Adventure Box has created a streamed sharing platform for computer games. Just one web click is required for a user to access the platform where they can make, share and play 3D games online.
- By removing the download step users can start playing immediately, says Christopher. Our low customer acquisition costs exemplify what a big effect this has, he continues.
Adventure Box makes is easy for users to make, share and play 3D games online. Users who made and shared a game often return to see how their published game is doing, much as video creators return to YouTube to see how many likes their video is receiving.
- The share of returning users is proof that the core of our offering is working. User who create games return often. We have now passed the milestone of 100 000 returning users while we continue to grow our total number of visitors at a low cost, Christopher continues.
Key Adventure Box Metrics September - November
|
Period (2019)
|
Sep 1-30
|
Oct 1-31
|
Nov 1-30
|
|
Web page visitors
|
115 264
|
409 005
|
507 819
|
|
Share from game web pages
|
23,4%
|
8,9%
|
8,2%
|
|
Paid traffic[1] ("paid search")
|
49,3%
|
70,6%
|
90,5%
|
|
Average cost for paid visitors[1]
|
0,26 kr
|
0,27 kr
|
0,24 kr
|
|
Number of returning users
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33 723
|
62 358
|
102 912
|
|
Shown advertisement messages
|
48 826
|
163 030
|
354 222
|
|
Total revenue from advertising (SEK)
|
4 355
|
17 305
|
24 336
|
|
Revenue per thousand advertising views (SEK)
|
89
|
106
|
68
|
9 December 2019 FOR MORE INFORMATION CONTACT:
Christopher Kingdon, CEO Adventure Box, +46 (0)73 051 1414, [email protected], corp.adventurebox.com
Certified Advisor FNCA Sweden AB (tel. 08-528 00 399, [email protected])
The following documents can be retrieved from beQuoted
Adventure Box Pressrelease 2019-12-09.pdf ABOUT ADVENTURE BOX TECHNOLOGY AB
Adventure Box makes it easy, and fun to make, share and play 3D games online. The company's world-leading streaming technology is patent protected. Founded in Stockholm 2014, the company also has staff in Paris and Seville. Adventure Box is traded at Nasdaq First North Growth Market under the short name ADVBOX and ISIN code SE0012955276.
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